The concept
Two distinct yet complementary references formed the point of departure for AOIRO’s holistic translation of Ignant into a distinctive olfactory experience: the earthy evocations of the forest floor—wood crackling underfoot, soothing pines, and pure resins—and the notion of calm through focus, leading into a contemplative yet fully attuned state of clarity. Explorations of the relationship between balance, disproportion, and harmony inflected the scent’s conceptual development with a positive tension.
The ingredients
Following their trademark process, which blends craft with chemistry and precision with intuition, AOIRO translated Ignant Founder and Creative Director Clemens Poloczek’s cues into a palette of pure materials that tempers centering frankincense, earthy pine and sonorous Hiba and gentle Ho woods with a soft matte sage, warm rose geranium and subtle grapefruit tinges. Rather than giving precedence to one particular ingredient, a harmonious imbalance brings each to the fore, eliciting an atmosphere that apports a resonant sensory texture to any space in which it is applied.
The designers
Though their output is embodied in glass vials and vessels, for Shizuko Yoshikuni and Manuel Kuschnig of Berlin-based olfactory design studio AOIRO, the creative process is about everything but the scent itself. Taking its name from the Japanese expression for “the color of blue”, AOIRO offers invitations to emotional encounters. Whether collaborating with hotels, artists, or automotive brands, the Austro–Japanese pair take a holistic approach to their olfactive experiences, drawing on their backgrounds in aromatherapy, philosophy, and design to develop singular sensory encounters.
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